Gif It Up Banner    2015    6    With Europeana Trove Label

Public service announcement: the winners of 2015's GIF IT UP challenge have been announced! Check out the open category winners here and the New Zealand student awards here. Thanks to everyone who entered the challenge, we were delighted by your ingenious creations!

Calling all GIF-makers, creatives, history nuts, and animators! GIF IT UP is a challenge coordinated by DigitalNZ and the Digital Public Library of America to find the best GIFs created from copyright-free heritage material.

Following on from GIF IT UP’s inaugural year in 2014, the competition returns in 2015, seeking innovative and endlessly looping uses of archival videos and images. This year, the challenge expands internationally with support from Europeana and Trove and features an esteemed line-up of judges, plus some nifty prizes.

Virginia Snow

Image: GIF IT UP 2014 entry from Richard Naples in Washington, DC. Source material courtesy Mountain West Digital Library. CC-BY 3.0.

How it works

To enter GIF IT UP, you need to make a GIF with material which you have found via either DigitalNZ, DPLA, Trove, or Europeana, or a combination GIF with material from several of these sources. Your source material must be clearly marked as:

  • in the public domain;
  • have a ‘no known copyright restrictions’ statement;
  • or have a Creative Commons license which allows for reuse.

You can enter up to three GIFs, using still images or video, and you have from 12 October to 21 November to submit your entry.

Before you start making your GIF, be sure to read the rules and guidelines.


Image: GIF IT UP 2014 entry from Ivana Klock from Columbus, OH. Source material from Papers Past, National Library of New Zealand. CC-BY 3.0.


GIF IT UP 2015 will be judged by an international panel of judges: Sarah Schaaf from Imgur , Rebecca Onion from Slate Vault , and Alessandro Scali & Marco Calabrese from Okkult Motion Pictures , who will be awarding one supreme GIF IT UP winner, as well as three runners up. The GIF with the most Tumblr ‘notes’ will also receive a people’s choice award.

There will also be a special sub-section of prizes for New Zealand school students, sponsored by Creative Commons Aotearoa New Zealand, and judged by GIF artist and comic Toby Morris . Oh, here he is below:


Additionally, the National Archives of the United States (NARA) is sponsoring a special prize for use of NARA materials in a GIF submission. Qualifying entries will be reviewed by National Archives staff. See below for all the details.

All entries will be judged on creativity, originality, and thoroughness of entry (correct link to source material and contextual information). All entries that meet the criteria outlined below in ‘Rules and guidelines’ will be showcased on the GIF IT UP Tumblr Gallery.


The supreme winner will receive a Giphoscope of their winning entry, and the first three runners up and the people’s choice award winner will each receive $25 Amazon gift certificates, sponsored by the DPLA.


The New Zealand school student prizes are sponsored by Creative Commons Aotearoa New Zealand. There will be 5 x $50 Mighty Ape vouchers for New Zealand primary and intermediate students, and 5 x $50 Mighty Ape vouchers for New Zealand secondary students.

The National Archives GIF IT UP Challenge prize is sponsored by the National Archives Foundation. The winner will receive a $50 GIFt card to the National Archives Online Store and will be celebrated on the Today’s Document Tumblr. Click here to read the submission rules and to find out more about the National Archives prize.